Mobile marketing

is the use of cell phones and other mobile devices to market a brand or message. It's also an emerging form of marketing that can play a powerful role as part of an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, or drive attendance to specific events and locations.

 

Examples of mobile marketing include:

• Text Message (SMS) Campaigns
• Bluetooth Broadcasts
• Custom Mobile Software
• Mobile Web Sites
• Advergames
• Screensavers & Wallpapers
• Mobile Video
• Blackberry and PocketPC Development

Mobile is a unique medium

and must be concepted and designed with this idea in mind. A mobile marketing firm should be familiar with the enormous variety of mobile phone screen sizes and memory limitations–and strive to create original content best suited to a mobile device.